Advertising a Dog Training Company: 5 Easy Steps to Attract Customers and Make More MoneyWant to know just how to advertise a dog training business?
Now there are more and more people that need to train dogs for an income. Sadly many dog trainers are forced to train dogs on the side of a regular job, or fight to get enough clients to train dogs full time. The depressing part is that this isn’t because the man doesn’t know how to train dogs, or help people. The reason is that they do not understand how to effectively advertise their business in a way that bring the kind of customers and will show value they need to work with. But don’t worry! We are going to teach you five steps you can take now that’ll fix that.
Measure 1. Believe like a client, not a dog trainer. This really is the golden rule for dog training success. You should lose all the dog trainer jargon from your web site, conversations with clients, training programs, and all marketing materials. When a client’s dog has trouble coming when called, they do not think, “Oh I wish my dog had a better recall.” They would call you on the phone and ask if you can teach their dog to come when called. Or teach their dog not to run away.
You want dog training in harlow potential customers to identify as a routine man who happens to train dogs with you and can help repair their issues. They will not do that if you’re talking in a way that they don’t BELIEVE in their own heads.
Measure 2. Individuals are not spending their money on their dogs in regards to training, they are spending money on themselves. That’s accurate, but they’re actually spending the money on themselves to make THEIR lives more happy and likely to remove dog behaviors that are making THEM depressed. The lesson here, is when you are writing on your website, or speaking to folks, you have to focus on how their life would enhance with a dog that listens. As an example, you could write on the front page of your site, “Imagine the peace and quiet you’ll love from not having your dog bark at every noise he hears.” Once you are able to create in the person’s mind the benefits they will receive from working with you, they will prepare yourself to sign up!
Measure 3. The reason for your web site would be to get people to contact you. Your website SHOULDN’T be a library of resource info on dog training. Everything you write should be about the dog owner, what they are going through now, after you resolve the battles they’re having and life will be.
You also want a lead-capture box on all the pages of your site. That is a box where they are able to leave their e-mail address. They will be more likely to leave their information if you offer then something free, like 5 tips on how to housebreak a dog. Or 5 common mistakes dog owners make. Do not forget your place, phone number and e-mail address must be outstanding on all the pages of your site.
Measure 4. Focus on benefits, not just features. The features of your programs are things like the number of commands, the number of lessons, the length of stay for a train and board software. The benefits are things like, ‘your dog will walk on a leash next to you so you will not have your arm pulled and won’t be embarrassed in the area.’
The gains are the positive changes the customer will experience in their life. Another example: The characteristic would function as command that is off, the benefit would be the owner wouldn’t need to be worried about their dog jump and hurting someone. So when you are writing your programs, do not only write a listing of features, but compose the benefits each option will provide to the owner.
Measure 5. Pull your ideal clients. You might be surprised, but the folks you desire to contact you aren’t only restricted to individuals with cash and a dog. Folks will pay more for it, and desire a specialist, not a generalist. So what are you especially good at? Or someone who specialised on it and just worked on engines?
Take into consideration what you do best and what type of person you enjoy to work with most and compose a description of them. Think about the best customer you’ve ever had. Why did they come for you? What did they say? What did they need? What were their problems? What results were they looking for? What was their personality like? When all your materials are written by you, pretend you are writing personally to them. For instance, our ideal customer is a family or individual who is teachable, friendly, has a dog with common behavior problems, and has attempted other training before perhaps it hasn’t worked well enough for them.